Kelly Cramer

Director, Program Management; Director, How2Recycle

Kelly Cramer leads the How2Recycle program within Sustainable Packaging Coalition and is Director, Program Management at GreenBlue. How2Recycle is the next generation recycling label for packaging that helps people recycle more, and recycle better. Under her leadership, the How2Recycle program has grown in size by more than 600% since 2016, and also has directly influenced brands to change over 2000 packaging designs to become more recyclable. Kelly authors How2Recycle’s flagship reports and conceptual frameworks to guide the packaging industry, such as the How2Recycle Guide to Future Recyclability, The Future of Store Drop-Off Recyclability, and Recyclability Insights. Additionally, Kelly played the lead role in creating the How2Recycle Member Platform, that helps hundreds of brands track progress against their recyclability goals and enables the How2Recycle team to issue labels for over 225 products labels per day. In 2017 she co-created the new Essentials of Sustainable Packaging training course and facilitated its digital launch in 2018, and shapes and manages the development of other projects at GreenBlue such as Sustainable Packaging Coalition’s Design for Recycled Content Guide. Kelly has spoken at many events, conferences and universities such as GreenBiz, UC Berkeley Haas School of Business, and the Walmart Packaging Sustainability Summit about topics ranging from trends in e-commerce packaging to behavior change to why we’re all asking the wrong questions about circular economy. Kelly loves the challenge and fun in managing change in an accelerating and complex world, and she believes in the power of sharpening what’s blurry in order to illuminate the path ahead for others. Kelly was trained as a public interest environmental lawyer at Lewis & Clark Law School and studied psychology and Spanish at the University of Tennessee.